Archive for July, 2009

Links Outbound Are Essential

Tuesday, July 28th, 2009

While website owners are trying to get as much traffic as possible to visit their sites, as opposed to a competitor’s and welcome links that point to themselves, it is a point of business that a reciprocal arrangement can be beneficial to your site traffic if you have outbound links also. In the searches that crawlers or spiders conduct, the information they return to the database can be powerful if they connect you to with relevancy to high-ranking sites with similar content, resulting in higher ranking in SERPs and therefore the chance of increased traffic with possible sales to your own site.
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Improving Web Page Titles

Tuesday, July 21st, 2009

Each page of a site is individually ranked therefore it is essential that each page title reflect the content effectively in order to attract readers to your page. A good title should be something your reader might type in themselves for a search. Ideally you should use keywords appropriate to your content/business and incorporate them into a 4-6 word title where possible. More than 58 characters in a title means it becomes ‘cut off’ and your reader is unable to view the whole phrase in the SERPs page. The longer a title, the less weight given to each individual word, which can affect results too.
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The Imminent Demise Of SEO

Tuesday, July 14th, 2009

SEO, the foremost concern of site owners directing traffic and converting clicks had those responsible for SEO work emphasising its importance but since Adobe’s acquisition of Macromedia and in particular, Flash technology, PDFs can now potentially contain the entire content of a website. Not only is text available through PDF but dynamic content too with visual appeal and compressed videos, in a portable platform that is cross-compatible over the web. Such capability is web friendly and content can be delivered to any device able to read PDF and can be included in a cell phone, DVD or a CD.
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