Articles can become dated and stagnant; blogging provides a fresh perspective and due to the frequency of updates and often hot topic relevance, the spiders are regular visitors reporting back to the database of the search engine. Applying the following rules to boost your blogging SEO; Linkbaiting – use exciting, enticing titles; include blog keywords in your title – for relevance; use H1 tags – for stylizing the blog title; link to other blogs – invite a reciprocal link and provide archives – essential for hitting hot topics that might be in older blog material but have extra relevance now.
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Archive for September, 2009
Blogging SEO
Wednesday, September 16th, 2009Tried And Tested SEO Techniques
Wednesday, September 9th, 2009Enough businesses have been operating on the web that their success and use of SEO reveals tried and tested techniques. Include the following for superior SEO: Meta Tags – to categorize your site for search engines; Page Title – for information; Content – that matches the page title; H1 Tag – use the page title keyphrase (only one H1 per page); Naming Webfiles – use keywords and only hyphen don’t underscore; Sitemap – so you can be found by search engines; Robots File – to keep search engines out of specified areas (beware hackers though); Error Handling and Image Optimization – using the ALT tag.
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Creating A Google Adsense Page
Thursday, September 3rd, 2009Creating a Google Adsense page uses five fundamental elements; create the page, content, page copy, links and traffic. When creating the page consider the coding standards: name of the page – (keyword.htm.), title page – use the keyword, meta tags – include keywords in your meta keyword list and a description in the meta description tag, H1 – use your keyword in stylised H1 tags and utilize CSS to ensure visual consistency. Familiarize yourself with content from similar popular sites and write your own original unique copy that is relevant to your content; create links and generate traffic.
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Search Engines Only?
Thursday, September 3rd, 2009Following the ‘Florida Update’ when Google’s new algorithm to combat Googlebombing and the company’s effort to influence SERPs more to relevancy linkage rather than content providing leverage, Craig Nevill-Manning, Google’s Senior Research Scientist, commented: “I apologize for the roller-coaster. We’re aware that changes in the algorithm affect people’s livelihoods. We don’t make changes lightly.” Can a web business being managed without search engines? Yes. Are casualties of filters making change? Yes. Keep your marketing eye on more than one method of attracting customers.
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Article or Blog?
Tuesday, September 1st, 2009As both articles and blogs contain unique content that is relevant to the site on which it appears, the search engines do not differentiate between them and do not merit one over another. Articles and blogs are informative pieces of writing though their styles differ and it is the perception of the reader that will determine their influence upon sales made/orders placed as a result of reading them. Articles tend to be perceived as more authoritative and unbiased and more suited to promotional activity and blogs as more fresh, frequent and personal with inside information being transmitted.
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