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As more businesses have developed and SEO is more familiar to site owners, back-end content management systems (CMS) with the capability of managing properties that include Meta Tags, Page Titles, Page Names, Site Maps and CSS Stylization will become more prevalent. With website creation and its editing now made easy through templates such as MicroSoft Front page and Macromedia Dreamweaver site owners are expecting more. Knowing what is entailed in SEO and having CMS create the pages only requires thoughtful selection of keywords for page naming structures and inserting those values.
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Each page of a site is individually ranked therefore it is essential that each page title reflect the content effectively in order to attract readers to your page. A good title should be something your reader might type in themselves for a search. Ideally you should use keywords appropriate to your content/business and incorporate them into a 4-6 word title where possible. More than 58 characters in a title means it becomes ‘cut off’ and your reader is unable to view the whole phrase in the SERPs page. The longer a title, the less weight given to each individual word, which can affect results too.
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SEO, the foremost concern of site owners directing traffic and converting clicks had those responsible for SEO work emphasising its importance but since Adobe’s acquisition of Macromedia and in particular, Flash technology, PDFs can now potentially contain the entire content of a website. Not only is text available through PDF but dynamic content too with visual appeal and compressed videos, in a portable platform that is cross-compatible over the web. Such capability is web friendly and content can be delivered to any device able to read PDF and can be included in a cell phone, DVD or a CD.
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