Seo news, Seo articles

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Enough businesses have been operating on the web that their success and use of SEO reveals tried and tested techniques. Include the following for superior SEO: Meta Tags – to categorize your site for search engines; Page Title – for information; Content – that matches the page title; H1 Tag – use the page title keyphrase (only one H1 per page); Naming Webfiles – use keywords and only hyphen don’t underscore; Sitemap – so you can be found by search engines; Robots File – to keep search engines out of specified areas (beware hackers though); Error Handling and Image Optimization – using the ALT tag.
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Search engines are extremely important tools for conducting business on the web. Despite the speed at which they function they are dependent upon the information typed into them to find the best-matched results for the browser. A computer search engine cannot read minds; it must have explicit instructions in order to operate effectively. Alternate spelling; hyphens, plurals, singularity, mistakes, funky phonic or graphic spelling can affect the results returned and this can cause disparity between the typed input and the returned results so close proximity is essential in keywords.
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Following the ‘Florida Update’ when Google’s new algorithm to combat Googlebombing and the company’s effort to influence SERPs more to relevancy linkage rather than content providing leverage, Craig Nevill-Manning, Google’s Senior Research Scientist, commented: “I apologize for the roller-coaster. We’re aware that changes in the algorithm affect people’s livelihoods. We don’t make changes lightly.” Can a web business being managed without search engines? Yes. Are casualties of filters making change? Yes. Keep your marketing eye on more than one method of attracting customers.
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