What’s In A Link Campaign?

A link campaign is an important marketing tool for any competitive business on the web. There are two types of links to form, Reciprocal Links and Inbound Links. An inbound link is one where another business points visitors in your direction from their site; you have no obligation to return the link. Inbound links might come from places like directories, free or paid. Reciprocal links are by invitation for mutual benefits; eg if your site sells outdoor sports wear an appropriate reciprocal link might be with a sports nutrition drinks business; visitors can link to one site from one to another.
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