Improving Web Page Titles

Each page of a site is individually ranked therefore it is essential that each page title reflect the content effectively in order to attract readers to your page. A good title should be something your reader might type in themselves for a search. Ideally you should use keywords appropriate to your content/business and incorporate them into a 4-6 word title where possible. More than 58 characters in a title means it becomes ‘cut off’ and your reader is unable to view the whole phrase in the SERPs page. The longer a title, the less weight given to each individual word, which can affect results too.
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