SEO, the foremost concern of site owners directing traffic and converting clicks had those responsible for SEO work emphasising its importance but since Adobe’s acquisition of Macromedia and in particular, Flash technology, PDFs can now potentially contain the entire content of a website. Not only is text available through PDF but dynamic content too with visual appeal and compressed videos, in a portable platform that is cross-compatible over the web. Such capability is web friendly and content can be delivered to any device able to read PDF and can be included in a cell phone, DVD or a CD.
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