Enough businesses have been operating on the web that their success and use of SEO reveals tried and tested techniques. Include the following for superior SEO: Meta Tags – to categorize your site for search engines; Page Title – for information; Content – that matches the page title; H1 Tag – use the page title keyphrase (only one H1 per page); Naming Webfiles – use keywords and only hyphen don’t underscore; Sitemap – so you can be found by search engines; Robots File – to keep search engines out of specified areas (beware hackers though); Error Handling and Image Optimization – using the ALT tag.
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